Urban Era
INNOVATIVE DESIGNER CRAFTING DIGITAL EXPERIENCES.
BASED IN ANDORA.
Hayden changed the game when he introduced futureflex, a manufacturing technology which uses carbon fiber to strengthen the edges of the board.
He wanted a web app just as unique that allowed his customers to craft their boards to be the perfect shape, size, density, and design.
The client, a multinational corporation, wanted to update their outdated website to better reflect their brand and improve user experience.
Approach: We began by conducting extensive research on the target audience and the client's competitors. This included surveys, interviews, and focus groups to gather insights on what users wanted and expected from a corporate website.
Based on our findings, we developed personas and user journeys to guide the design process. We also created a style guide to ensure consistent branding across all pages. To improve the user experience, we implemented a modern, responsive design that was mobile-friendly and easy to navigate. We also added various interactive elements, such as hover effects and accordions, to make the website more engaging.
"Webflow has completely transformed the way I approach web design. As a designer with minimal coding skills, I can now create stunning websites that not only look great but also function seamlessly on any device. It's truly a game-changer!"
― BB - CEO @azwedo- Leaders in Webflow
The new website received positive feedback from users and the client. It received a 20% increase in traffic and a 15% increase in conversions in the first month. The client reported an overall improvement in their online presence and ability to attract new customers.
